SOCIAL MEDIA MARKETING
Social media is a term that connects social life through medium where an individual have authority to speak and express his emotional, psychological, social or political point of views with complete freedom. This overwhelming aspect of socializing through that media gives empowers common people to share their good or bad or even worst experiences with other people without even physically confronting each others. It’s not just about sharing the coffee shop address you use to pass your spare time and have a nice cup of your desired flavored coffee or telling your friends about an impressive sale you got on the nearby mart you stumbled yesterday. It has a lot more potential than just sharing common behavioral thoughts that has no major impact on society directly or indirectly. Think about some serious issues that could be handled by this social marketing in Pakistan.